“The Surprise Collection” — Santia McKoy Blends Couture with Celebration in Her Most Personal Drop Yet
June 25, 2025 | Ocoee, FL
International Haitian designer Santia McKoy, founder of S&M Custom Design, has long captivated the fashion world with her ability to infuse deep emotion into every stitch. But with the release of her newest line, The Surprise Collection, she has done something unprecedented: announced her pregnancy through a fashion launch.
“This isn’t just a collection,” says McKoy. “It is my heart. It is my family. It is the most unexpected and beautiful blessing wrapped in fabric.”
The Surprise Collection, debuting on June 25, features four pieces—each a reflection of the emotional journey McKoy experienced after learning she was expecting her fourth child. From the first disbelief to the overwhelming joy of embracing a new life, these emotions unfold through her design in soft lines, bold details, and intentional structure.
A Couture Celebration of Life’s Unexpected Turns
In an industry often dominated by seasonal trends and superficial buzz, McKoy’s approach is refreshingly intimate. Each piece in The Surprise Collection is both couture and confessional—a chapter of a personal story that resonates universally.
“Even though this pregnancy wasn’t planned, it’s been such a beautiful reminder that life always knows what it’s doing,” she shares. “This little one feels like the missing puzzle piece that we didn’t even know we needed.”
Soft nudes, earthy browns, and gentle drapes of fabric dominate the color palette—an intentional nod to grounding, motherhood, and divine timing. Subtle embellishments represent strength, while silhouettes evoke comfort and transformation.
The launch includes:
A flowing piece inspired by the wave of emotions felt in the early weeks
A tailored ensemble symbolizing strength and protection
A transitional design reflecting personal growth
A celebratory look that echoes joy, wholeness, and new beginnings
The Beginning of a New Chapter
Though the collection currently includes only four designs, McKoy confirms this is merely the first chapter.
“This drop marks the beginning of a growing story,” she says. “Once the baby is born, we plan to expand the collection to include even more looks inspired by motherhood and all the beauty it brings.”
The Surprise Collection is a return to the core values on which S&M Custom Design was built — love, family, and storytelling through fashion. McKoy originally began sewing for children and loved ones, and now she brings that same familial warmth to clients around the world.
“This brand was born from love. Every piece I create is meant to hold that feeling,” she adds.
Redefining What a Fashion Launch Can Be
In a world where announcements are often made through digital posts or press statements, McKoy chose something more timeless and tactile.
“There’s something powerful about telling your story through fashion,” she says. “It becomes part of the fabric—literally—of your journey.”
And in doing so, she has redefined not only what a fashion launch can be, but what it should feel like.
With The Surprise Collection, McKoy doesn’t just showcase clothing. She invites us into a moment of vulnerability, joy, and love. It’s a gentle reminder that sometimes the most beautiful designs come from life’s most unexpected patterns.
